A press release from Nathan Hayflick of Subtext:
I’d like to introduce you to Subtext, a new reading app that just launched on the iPad. We have two big fantasy titles on our featured bookshelf that may interest your readers: Game of Thrones with expert notes from George R.R. Martin’s editor Anne Groell and lead researcher Elio Garcia (also one of the founders of Westeros.org) and The Magician King with behind-the-scenes commentary from author Lev Grossman. Users can access all of the expert content and interact with each other in the pages of the books. An in-depth article by fantasy blogger Sean Collins on the creation of the annotated version of Game of Thrones is available here. The app is free—with free previews of both books—and available for download now from this page.
Subtext is a digital reading company with a vision to power the first community of readers, authors and experts inside every ebook. Subtext makes it simple and fun to read with friends, family and like-minded readers—even if they are miles (or pages) apart. For Subtext’s launch we have collaborated with several major publishers—including Penguin, Random House and Simon & Schuster—to offer consumers a collection of eighteen books enhanced with notes and media from authors, critics and experts.