A press release from Graham Edwards of Cinefex:

Leading visual effects journal Cinefex has just launched a new blog. In a series of regular weekly posts, writer Graham Edwards will be exploring the past, present and future of cinema visual effects – and inviting feedback from VFX fans and professionals alike. The other members of the Cinefex editorial team will also be contributing articles, reviews and opinion pieces.

“Magazines used to be a one-way form of communication,” said Cinefex publisher Don Shay. “Aside from the rare letter or phone call, praising or criticizing what we had produced, we worked largely in a vacuum. No more. Today, with the internet and social media, content provider and content consumer are intimately linked. And we’re thinking maybe its time to loosen up a bit.”

Cinefex began its unbroken print run began in 1980, when it covered the films Alien and Star Trek: The Motion Picture. Since then, it’s delivered in-depth coverage of almost every major effects film, as well as a host of minor ones. The list is truly enormous, and includes the Star Wars trilogies, Jurassic Park, The Matrix, and Avatar. The latest issue digs beneath the skin of sci-fi blockbusters from the summer of 2013, including Elysium and Pacific Rim.

In recent years, Cinefex has expanded its offering to include an online version of the print edition, plus a stunning iPad edition featuring double the quantity of behind-the scenes photos and exclusive video content. Next year, the magazine’s entire 33-year back catalogue will be available for download through the groundbreaking iPad app. With its daily updates, the Cinefex Facebook page has become an essential destination for visual effects professionals and fans alike.

Visit the Cinefex blog and join the debate at: http://cinefex.com/blog