The Sci Fi Channel has just named Dave Howe its new president, reporting to Bonnie Hammer, president of USA Network. Howe will oversee original development, programming and marketing, global brand strategy and market development, strategic planning, the Sci Fi Digital division (SciFi.com, Sci Fi Pulse, DVICE.com), Sci Fi Magazine, media relations, and their recently launched public-affairs initiative, Visions for Tomorrow.
He’ll also be charged with launching a new global brand identity for the channel and driving their continuing effort to expand and diversify the business portfolio beyond broadcast and digital media into areas such as video gaming, mobile, licensing and merchandising, and more.
Howe has been their general manager and executive vice president since July 2004, and before that was executive vice president, marketing and brand strategy, since joining the company in September 2001. Prior to joining the company, Howe spent 15 years at the BBC in London.