Apex Magazine subscription drive: giving away free e-books and possibly a Nook Color

A press release from Jason Sizemore of Apex Magazine:
To welcome our new editor—2010 Hugo Award-winner Lynne M. Thomas—and to honor the magnificent accomplishments of departing editor Catherynne M. Valente—subscriptions are 25% off the regular price at Weightless Books.
At the end of the drive, every new subscriber will receive two free eBooks, Descended from Darkness Vol 1 AND Descended from Darkness Vol 2, the anthologies that gathered year one and year two of Apex Magazine into print—including work from Genevieve Valentine, Ekaterina Sedia, Maurice Broaddus, Peter M. Ball, Alethea Kontis, Aliette de Bodard, J.M. McDermott, Seanan McGuire, Mary Robinette Kowal, Theodora Goss, and many more.
And: Ten random subscribers will win a trade paperback of Apex’s Stoker Award-nominated anthology Dark Faith (featuring Jay Lake, Catherynne M. Valente, Mary Robinette Kowal, Brian Keene, Lavie Tidhar, Ekaterina Sedia, Tom Piccirilli, Alethea Kontis, and 23 others!)
And Also! If we reach 200 new subscriptions (this will count people who add 12 months to their current subscription and new subscribers), Apex will award one random subscriber a Barnes & Noble Nook Color!!
Twelve issues of Apex Magazine, plus two anthologies AND the chance to win a Nook Color all for just $14.95! Subscribe here.
Updated 7 November: Jason Sizemore writes: “I guess I should pay closer attention to the tablet market. A week after we announce our subscription drive with an incentive of a NOOK color, the folks at Barnes & Noble go and announce the NOOK Tablet!
“Looking at the specifications, the NOOK Tablet compares favorably (if not better) than the Kindle Fire (except in price, the Kindle Fire is $199 as opposed to $249 for the NOOK Tablet).
“The good news? That price difference may not affect you AT ALL. Instead of giving away a NOOK Color when we reach 200 new/renewal subscriptions, we will give away the NOOK Tablet.”