Marvel, Columbia Pictures, and NYC and Company are co-sponsoring Spider-Man Week in NYC from 30 April to 6 May, because there simply won’t be enough pre-release hype for Spider-Man 3. They’ve planned an incredibly full week of events and cross-promotional opportunities (some of which run all week long, others of which are one-time only events). A brief sampling of them includes:
Spider Week at the American Musem of Natural History: “Exhibit of live spiders, kid-friendly spider activities and a limited-edition Spider-Man 3 poster are just some of the reasons to visit the Museum during Spider-Man Week. Tuesday 1 May from 10:30AM to 12:30PM you’ll have the chance to meet the real Spider-Man!”
Spidey Goes Wild Week at the Bronx Zoo: “Go on the ultimate scavenger hunt! Scattered throughout the amazing Zoo, clues will lead kids to different Spider-Man 3 locations. Complete the hunt and receive a free prize.”
Spidey Goes Wild Week at the Central Park Zoo: “Kids will navigate through steamy rain forests, icy Antarctic habitats, and spooky snake houses to discover hidden Spider-Man 3 locations. Don’t miss daily ‘Spidey Chats’ with zoo staff and interactive Spidey theater performances. Look for special guest appearances!”
The Ultimate Spider-Man Comic Collection at the New York Public Library: “During Spider-Man Week only, NYPL will exhibit never-before-displayed, original Spider-Man comic books at the Humanities and Social Sciences Library.”
Spider-Man on the Big Screen at the Tribeca Film Festival: “Tribeca Film Festival is joining the celebration with Spider-Man and Spider-Man 2 midnight screenings, movie marathons with surprise guests, and Tribeca Talks ‘making of’ panels.”
Venom in the Village at Forbidden Planet: “Renowned comic book Mecca Forbidden Planet will celebrate Venom’s debut with a special signing and giveaway, followed by a midnight screening of Spider-Man 3.”
Spider-Man Central at the Sony Plaza Atrium: “Spider-Man takes center stage! Come take your photo will the larger-than-life 60-foot Spider-Man inflatable and print it at the Sony Snap Lab.” Also, “come by the Sony Style Store during Spider-Man Week in NYC and use your sense of smell in front of the Madison Avenue windows to sniff for clues. One lucky player will win a PlayStation3.” And “discover the secrets to the high-tech animation in Spider-Man and Spider-Man 2 and design your own claymation movie in tribute to the urban hero using Sony Vegas Movie Studio.”
For the full calendar and more details, see spider-manweeknyc.com.