A press release from Catherine Ward of Simon & Schuster UK:
Meg Wang, Editorial Director, Licensed Characters at S&S acquired world English language rights in three titles from Fight My Monster. The first title, the Fight My Monster Monstrous Official Guide, has just been released (25th October 2012), with two further titles to follow from summer 2013.
Fight My Monster, (www.fightmymonster.com), is the fastest growing digital trading card game in the UK. The site, whereby users collect and trade monster cards through battles with other users, is revolutionising the online trading card genre by letting children create their own monsters on-demand to send into battle online. Since its New Year 2011 launch, Fight My Monster has grown into a community of almost 2 million players worldwide, with over 8 million unique monsters created to date.
Fight My Monster is also dedicated to online safety, requiring Parent Accounts for any child under the age of 13, which allows parents to review and edit their child’s social interactions, such as messaging, sharing their age or friending other players. This is in addition to expert in-house moderation and monitoring led by Izzy Neis, Fight My Monster‘s VP of Community and a well known expert in the child safety space.
The Fight My Monster Monstrous Official Guide features tips and tricks to help players improve their gaming strategy and get the most from their monsters. Chapters include: setting up your player profile – including advice on staying safe online, strategy, training, and an introduction to the monsters themselves.
Meg Wang at S&S said: “Fight My Monster is unique, because it’s not trying to be another virtual world. It taps in to what boys at this age really love – stats, strategy and battling. The artwork is striking and the community is safe. Simon & Schuster UK is looking forward to expanding the Fight My Monster universe through these books.”
Dominic Williams, CEO and Founder of Fight My Monster, added: “Simon and Schuster have done an outstanding job with this strategy guide and we think our community will be absolutely delighted with it. Our virtual brand is now reaching out into the physical world and we greatly look forwards to more successful collaborations with Simon & Schuster.”